Blog Posts

May 2, 2014 Posted by Pocketstop in Other

As Chief Technology Evangelist of Pocketstop, one of my jobs is to evangelize our products and help developers and potential customers better understand how to best leverage our platforms and combine our capabilities into a complete solution. Having said that, I would like to introduce you to the next-generation implementation of our Digital Offers capabilities and share with you some …

September 17, 2019 Posted by Pocketstop in Other

Regardless of the size and nature of your business, the safety of your employees at the workplace should be of paramount importance. Safety measures must be taken to ensure that your employees are always away from harm’s way. Your goal should be to prevent workplace disasters through preventive measures.

December 27, 2019 Posted by Pocketstop in Text Message Marketing - M360

Malls in America are facing a retail apocalypse. Mall vacancies stood at a seven-year high of 9.1% in 2018’s third quarter. These large vacancies have led to the collapse of many shopping malls in the country, and about 1211 remain in the nation.

June 13, 2019 Posted by Pocketstop in Other

One of the golden rules of marketing is to stay away from controversy and hot issues. The main reason for this is that commentary on such issues can lead to bad PR. Nearly all brands used to follow this rule and remained away from making controversial statements. However, that is changing now.

June 21, 2019 Posted by Pocketstop in Other

The marketing landscape is constantly evolving, and this evolution is even faster when it comes to digital marketing. In order to stay relevant and get your brand out there, you need to know the latest developments in the industry. By following the industry thought leaders, you can get information on how to increase your growth and sales.

January 28, 2020 Posted by Pocketstop in Other

Gone are the days when shopping malls were just places to shop. Changing consumer preferences have forced mall owners into thinking out of the box to come up with new ways of increasing their foot traffic.

November 14, 2019 Posted by Pocketstop in Other

The success of your shopping mall entirely depends on how well your tenants perform. For this, you need to maximize foot traffic to your mall. However, high footfall isn’t enough. You need to lure people into the shops of your tenants and get them to purchase from them. This requires some foresight and planning for your indoor mall advertising strategy.

November 4, 2021 Posted by Pocketstop in Crisis Communications, Business Continuity, Mass Notification

After extreme drought and fires this summer, the freeze in Texas this past February from winter storm Uri seems like the distant past. However, there have already been some major storms on both coasts this fall and it’s likely we will see more. The weather pattern known as El Nina will continue for the second year in a row. While …

September 28, 2020 Posted by Pocketstop in Business Continuity

Cybercrime has quickly become today’s fastest-growing form of criminal activity. Accenture has forecast it will cost businesses $5.2 trillion worldwide within five years.

October 8, 2020 Posted by Pocketstop in Text Message Marketing - M360

You may already know why shopping mall customer segmentation and personalization are important (if not, read our blog post stat!). In getting your plan together, here are the challenges: