Blog Posts

January 12, 2022 Posted by Pocketstop in Crisis Communications, Business Continuity

In an emergency, how will you communicate to your organization? As more people have worked remotely since 2020, our behaviors are increasingly digital and even distracted. While this can cause a host of issues, one of the most paramount is reaching employees in a critical situation.   Crisis messages need to be received and read immediately. In order to accomplish this, …

January 5, 2022 Posted by Pocketstop in Crisis Communications

A mock drill observation checklist is needed when you want your staff to act effectively and in unison in the event of an emergency or disaster. In the day-to-day life of your business, nobody expects a disaster or emergency, especially a fire. But in order to be ready to save your business and — more importantly — your staff, customers, …

December 16, 2021 Posted by Pocketstop in Crisis Communications, Business Continuity

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffet No one likes to think about disaster, but being unprepared can impact businesses on many critical levels. Taking the time to craft a careful crisis plan, monitor for smoldering issues, and executing thoughtful communication can …

November 29, 2021 Posted by Pocketstop in Crisis Communications

Your emergency communication plan needs just that — planning. No matter what the emergency, your business is going to be disrupted to some degree, and your staff will be impacted and maybe even injured, harmed, or worse. Although we often don’t have control over such circumstances, we do have control over how we plan for an emergency — step by …

November 23, 2021 Posted by Pocketstop in Crisis Communications, Mass Notification

The severity of COVID-19 has overshadowed another life-threatening dilemma: the active shooter trend. However, we should never think that the potential danger of an active shooter incident is behind us. Your active shooter alert strategy should remain front and center, and you should have an emergency preparedness plan and emergency communication system in place. Keep in mind that 2021 has …

November 17, 2021 Posted by Pocketstop in Crisis Communications, Internal Communications

One of the most proactive steps you can take in your business is to create a safety culture. Building a plan behind a safety message that is relevant for every emergency situation shows your staff you place workplace safety high on the priority list, which will motivate employees to follow it and stay safe. It is critical to integrate safe …

November 4, 2021 Posted by Pocketstop in Crisis Communications, Business Continuity, Mass Notification

After extreme drought and fires this summer, the freeze in Texas this past February from winter storm Uri seems like the distant past. However, there have already been some major storms on both coasts this fall and it’s likely we will see more. The weather pattern known as El Nina will continue for the second year in a row. While …

October 19, 2021 Posted by Pocketstop in Crisis Communications, Mass Notification

Do you have an emergency alert app to protect your business and staff when a crisis event happens? If you’re currently in the market, you’ll need software that’s easy to use and offers solid customer service. Ultimately, you’ll need an emergency communication system that sends wireless emergency alerts to any sized group and offers all of the features that help …

October 26, 2021 Posted by Pocketstop in Crisis Communications

Does your successful evacuation end with your organization getting back to business? The immediate drama of an emergency event is no time to start figuring out how to implement safety practices and save lives. If you have a plan in place, and your staff learns it and practices it in advance, your evacuation will more than likely end successfully. It …

October 15, 2021 Posted by Pocketstop in Business Continuity, Crisis Communications, Mass Notification

One rule of thumb to ensure that your evacuation drill meets your criteria: practice makes perfect. Evacuation drills should be scheduled throughout the year in order to make sure your staff and other building occupants respond to the crisis in an effective (read: life-saving) manner. Emergencies happen without clear warning, and chaos and confusion can often occur as a result, …