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When Seconds Count: Lessons from the Impact Plastics Flood

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Tag: emergency alert systems

When Seconds Count: Lessons from the Impact Plastics Flood

October 30, 2025 Posted by in Location-Based Alerts, Business Continuity, Crisis Communications, Mass Notification, Internal Communications tagged emergency alert systems, mass communication, employee safety

The day the water rose On September 27, 2024, Hurricane Helene brought flash flooding to Erwin, Tennessee. At 10:39 a.m., Impact Plastics lost power as water began pooling outside. By 10:51 a.m., supervisors told workers they could leave if they felt unsafe, but it wasn’t issued as a clear evacuation order. Within the next hour, conditions changed fast. By around …

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